Wouldn’t you rather be drizzling?

December 13th, 2010

The instructions for this pizza tell me that it’s very important that I drizzle a tablespoon of olive oil on it before putting it in the oven. I’m not aware of having consciously drizzled anything before, but shall do my best.

As I pondered this challenge, it occurred to me that Drizzle sounds like the name of a dot-com company. I don’t know what it would do – weather forecasting, probably – but it just sounds so right. “Hang on, I’ll just upload it to Drizzle…”, or perhaps “My free Drizzle account is about to expire – shall I pay for the full Downpour edition?”

(Well, it turns out, of course, that there is both a Drizzle.com and a Drizzle.org, and you can investigate them for yourself if so inclined.)

It’s only a decade ago that we were pondering the name ‘Google’ with some amusement – it’s a deliberate misspelling of “googol“, in case you wondered, and even that was a bit esoteric.

We Brits sometimes joke about American English that “there is no noun that cannot be verbed”, but it turned out to be very handy that the founders picked quite such an adaptable word and it has passed so easily into daily use. It’s funny, though, to think that they could have picked almost any other random name and we would all now be saying, “Yes, I know about that, I Wiggled you before I came over”.

OK, gotta go… pizza’s ready…