Tabloid travel

February 25th, 2008

I’ve just been comparing the web pages of a few airlines. See if you can tell, even without looking closely, which are the budget ones.

Broadsheets?
BA capture Lufthansa capture

Quality magazines?
BA capture

Tabloid?
BA capture

The last one – RyanAir – is, I’m sure you’ll agree, quite ghastly. It’s the only major site that makes the early days of MySpace look good. So my question is:

  • Do people who work for RyanAir have no taste? or
  • Do they assume that customers for their services have no taste? or
  • Is adrenalin more important than aesthetics when making a budget purchase? or
  • Do you have to look cheap to persuade people that you are cheap?

Your thoughts welcomed….